Apple Q4 2021

 Summary

• Record Q4 revenue of 124B up 11%
• 2.1$ earnings per share and 27B $ returned to shareholders
• Product 105B up (9% YoY) - 1.8B active devices
• Services 19B up (24% Yoy)
• Gross Margin 54B (up 43.8%)
• Operating income 41B
• Net Income 34.6B
• Sales by Geography
• Americas 51.4B vs 46.3B
• Europe 29.7B vs 27.3B
• China 25.7B vs 21.3B
• Japan 7.1B vs 8.2B
• Asia 9.8B vs 8.2B
• Sales by category
• iPhone : 71.6B (up 9%)
• Mac : 10.8B (up 25% YoY) - last 6 quarters have been best 6 quarters ever for Mac
• Education, business, creative industry
• iPad : 7.2B (down 14% YoY) (half the customers purchasing were new to the product)
• Wearables : 14.7B (up 13% YoY) (two/thirds of the apple watch customers were new to the product)
• Services : 19.5B 
• cloud services, music, video, payment services, app store fees 
• metaverse : 14,000 AR kit apps in the App Store
• 785MN paid subscriptions up 165MN in the last 1 year
• Enterprise
• Apple Business Essentials, a new service offering that brings together device management 24/7 support and iCloud storage to our small businesses, manage the end-to-end life cycle of their employees' Apple devices
• Shopify and Deloitte moving to Mac
• 203B cash, 123B debt, 80B to end the quarter
• Nearly one third of revenue from emerging markets and India/Vietnam revenue doubled
• Commentary : And during December, as we had mentioned, we had a record number of upgraders and grew switchers strong double digit, which I think speaks to the strength of the product. And that's all an adjacent to some -- an enormous customer satisfaction rating of 98% and are doing well throughout the geographies. And I've mentioned some of the geos that we track and how many units that we have on the top-selling model charts. And so -- and even though this is the second product announcement that has 5G in it, we're still really in the early innings of 5G, meaning if you look at the installed base and look at how many people are on 5G versus not, and we don't release those exact numbers, but you can do some math and estimate those.
  

Apple Revenue (Billions)

2021: 366

2020: 294

2019: 268

2018: 266

2017: 229

2016: 216

2015: 234

2014: 183

2013: 171

2012: 157

2011: 108

2010: 65

2009: 43

2008: 37

2007: 25

2006: 19

2005: 14

2004: 8.3

2003: 6.2

2002: 5.7

2001: 5.4

2000: 8.0

1999: 6.1

1998: 5.9

1997: 7.1